Here is a brief SWOT Analysis of Wal mart - the World's largest Company. Walmart has an impressive online presence. Walmart is one of the largest retailer operating in 28 counter and severing millions of customers every week. In 1972, the shares of the company got listed on the NYSE. This SWOT analysis of Walmart discusses the company’s strengths, lesser known weaknesses, growth opportunities, and unyielding threats. SWOT analysis is a strategic planning tool that can be used by Walmart managers to do a situational analysis of the firm. Global supply chain 3. Total Retail Sales Worldwide, 2015-2020 (trillions and % change). Available at:, Progressive Grocer (2013). The company surpasses other large competitors, such as Target, by combining its e-commerce platforms and the network of 5,400 stores in the U.S alone. Threats in the SWOT analysis of D mart : Threats are those factors in the environment which can be detrimental to the growth of the business. (2002). The above data explains that strategy of Wal-Mart is extraordinary which manages and operates over 4150 retail facilities globally. Fortune (2018). Read also: SWOT analysis of Walmart. The SWOT analysis of Wal-Mart elaborates the strength, weakness, opportunities, threats for the company. Forbes listed Walmart as the 24th most valuable brand in the world in 2018[7], worth US$24.1 billion. Following is the Walmart SWOT analysis: Walmart’s Strengths – Internal Strategic Factors. (hereafter: FELU), author of this written final work of studies with the title An analysis of Wal-Mart's global strategy in the Brazilian market, prepared under supervision of Assistant Professor Rašković Matevž PhD and co-supervision of Associate Professor Zajc Kejžar Katja PhD . Tesco PLC (2018). 10+ Retail SWOT Analysis Examples – PDF A business that prospers in its market is a business that understands its internal and external components. The company was started by Mr. Radhakishan Damani with the objective of offering value-based products to families across the country at affordable rates. However, it addresses some of the key issues as follows: Strengths of Walmart. The Walmart SWOT elaborates the internal and external strategic analysis for the company. The SWOT analysis of Walmart, which is a leading retail store focuses mainly on its pricing. get custom paper. 1- Strong customer loyalty. It is the biggest retail brand of America and has seen very fast growth in the recent years. The company can engage in many experiments within its stores or in new store formats without the risk of losing a substantial amount of profits or revenue. The company surpasses other large competitors, such as Target, by combining its e-commerce platforms and the network of 5,400 stores in the U.S alone. Available at:, Forbes (2018). There are 11 countries with a dedicated Walmart e-commerce websites and the total e-commerce sales increased by 22 per cent in 2015, and about 75 percent of sales come from non-store inventory.Moreover, in Brazil, Walmart’s online assortment, including from marketplace partners grew … Walmart Threats in Swot Analysis. The World’s Most Valuable Brands. Walmart can use its resources, such as distribution facilities, information systems, knowledge and other capabilities and skills, more efficiently and effectively over a large number of locations. No other direct competitor, except Amazon, has made it to the Forbes list of the top 50 most valuable brands. Market power over suppliers and competitors. Wal-Mart is the biggest retailer struggling with its falling profit margins. Wal-Mart is a powerful retail brand that represents value and quality. Walmart went international in 1992 through a joint venture with Cifra, a Mexican retail company, opening a Sam’s Club in Mexico City. Huge gains from implementing best practices. Available at:, Statista (2018). The company is a retail market leader in the U.S. and is a major competitor in all geographic markets in which it operates. Available at:, Identity Theft Resource Center (2018). 3- Affordable pricing. Wal-Mart SWOT And PESTEL Analysis 239 Downloads 8 Pages / 1,924 Words Add in library Click this icon and make it bookmark in your library to refer it later. It has enjoyed fast growth during the recent years despite the continuously increasing competitive pressure from e-retailers like Amazon and E-bay. Available at: http://d18rn0p25nwr6d. Available at:, Walmart Inc. (2018). Mike reports that Wal-Mart asof 2002 had 1,283,000 employees growing at 11. 2%. 1. Available at: http://fingfx.thomsonreuters, Lundberg, A. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. 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